Introduction

In the fast-moving world of B2B lubricants, generating consistent, high-quality leads is a challenge most manufacturers struggle with. But what if your digital campaigns could deliver over 200 qualified leads in just three months?

This is exactly what we achieved for a UAE-based lubricant exporter—and we’re breaking it down in this case study.

Client Background

• Industry: Lubricants & Grease Manufacturing

• Target: B2B buyers in GCC, Africa & Asia

• Business Type: Exporter (Ajman Free Zone based)

• Pain Point: Relying on exhibitions and cold calls with no scalable lead flow

The Challenge

• Low brand visibility online

• Zero lead funnel or CRM

• Dependence on offline events

• No prior marketing agency experience

Our Solution

We designed a lead generation strategy customized for lubricant manufacturers:

✅ Built a dedicated landing page targeting B2B distributors
✅ Ran highly targeted Meta and Google Ads by geography and buyer type
✅ Setup WhatsApp CTA funnels and follow-up automation
✅ Optimized SEO for niche keywords like industrial grease suppliers UAE

The Results (90 Days)

MetricResultTotal Qualified Leads212Cost Per Lead (CPL)AED 27.3Lead Conversion (Enquiries → Distributors)18.4%Return on Ad Spend (ROAS)6.1x

“We used to wait months for a trade show. Now we get leads every day.” – General Manager, Client

Key Takeaways for Lubricant Brands

• Digital works—if it’s done by someone who understands your industry.

• B2B buyers respond to value-driven messaging, not flashy gimmicks.

• WhatsApp + Landing Pages + Retargeting = a powerful conversion stack.

Want Similar Results?

At ConvertX, we specialize in lead generation for lubricant manufacturers. With 6+ years inside this industry, we know what works.

🔗 Explore our guaranteed lead generation plans